Nature’s Innovation Lab

Our mission is to improve humanity’s relationship
with the natural world.

Our projects protect nature by helping people have better lives.

We are nature-loving technologists and storytellers. We partner with purpose-driven companies and investors, and ambitious nonprofit organizations and catalytic philanthropists. As industry experts with decades of experience, we’ve worked at the most innovative companies on the planet, such as Google and X (the moonshot factory).

We’re rock stars at going from “zero to one”.

“Humanity is waging a war on nature. This is suicidal. Making peace with nature is the defining task of the 21st century. It must be the top, top priority of everyone, everywhere.”

UN Secretary General António Guterres

We have a unique strategy that we’ve honed through our past successes & failures.

"Look into the future and make it real."

The Wizard of Oz